About the Brand

Dodo Socks is a Ukrainian brand of antiroutine socks and comfortable underwear. Before 2022, our production mainly happened in Rubizhne, Luhansk region; today, it has been relocated to Lviv.

We see our mission in popularizing Ukrainian culture and making a tangible contribution to making the world a tiny bit better place. Since 2022, supporting the military has been our goal and the very meaning of our work.
In total, we have donated over 33 million UAH to defense needs, with the largest portion — over 25.9 million UAH — going to the “Come Back Alive” Foundation.

How It All Began

Do you know that moment when it’s 2014 and you’re searching for a manufacturer to order a batch of volunteer socks for ATO soldiers? Then the hosiery workshop turns out to be in the same building as your IT company’s office. Then you think, why are sock colors always so “diverse,” ranging from dark brown to dark blue with a diamond pattern? You suggest the factory make something a bit more interesting and hear, “Bring us a design, and we’ll do it.”

So, you draw the first design with tiny bicycles on lined paper and bring it in a tube. You show your friends the result and instantly sell out the first run through word of mouth. Then you spend another 10 years inventing and experimenting—making shoelaces, socks in collaboration with Ukrainian artists like Khamerman znyshchuye virusy, creating audiotapes and prayer beads. Suddenly, there are 39 people on the team, and you’re ordering 3 tons of merino wool to produce trekking socks.

Production: from Rubizhne to Lviv

We searched for a long time for a manufacturing partner who could bring bold ideas to life and understand us perfectly. Since 2017, the “Rubizhne Hosiery Manufactory” has been that partner. This is a family business from the Luhansk region with whom we immediately found a common language. We were struck by their care for employees, strategic approach, and high standards.

When Rubizhne was occupied in 2022 and the factory suffered from shelling, fire, and looting, the owners and 17 employee families relocated to Lviv. They managed to restore production here; the amount of equipment is growing, and “Rubizhanka’s” technological capabilities are constantly evolving. We are happy to continue our cooperation, admire our partners, and realize more than ever that the main thing is people and the team.

Charity as a Foundation

Our brand began with a desire to be useful. After all, our story started with charity for the military and continued with the idea of doing something simple, joyful, and bright in a world full of the serious and complex.

Charitable partnerships began long before the full-scale war. While the amounts were much more modest, the focus back then was on medicine, animal aid, and urbanism (we then cooperated with Wings of Hope, Domazhyr, UAnimals, Tabletochki, and others). Since 2022, our purpose has been supporting the Ukrainian Defense Forces. The largest volume of aid is directed to “Come Back Alive,” where the Sniper School has been the main vector of our support since 2025.

Current Support Total: 33,418,385 ₴ (Updated 02.01.2026)

• Come Back Alive: 27,184,285 ₴
• 112th Territorial Defense Brigade: 872,200 ₴
• United24: 640,500 ₴
• Hospitallers: 640,150 ₴
• Sternenko Community: 613,050 ₴
• Plast: 483,080 ₴
• Azov One: 432,750 ₴
• Other (Superhumans, UAnimals, Museums, etc.): 2,552,370 ₴

Where We Come from

Both the founders and the team are based in Ukraine. We are people from different corners of our country with diverse experiences of “Ukrainianness” and the search for identity. Creating Ukrainian products and telling the world about our own is our shared motivation.

Creative ideas often stem from the Ukrainian context: culture, history, and memes. Our designs frequently reference Ukrainian mountains, traditions, architecture, and cultural figures. We are thrilled when someone orders our “Hutsuliya” socks from abroad or when a Japanese shop serves coffee in a “Srav Pes” mug. We look for ways to be ambassadors of Ukrainian culture in the sock drawers of people all over the world.

Collaborations and Communities

“Tell me who your friend is, and I’ll tell you who you are” is a Ukrainian proverb. One of our most interesting directions is collaborations with artists, media, musicians, and cultural or scientific institutions. Finding friends in unexpected places and creating something together is a great pleasure.

Our cooperation with the National Antarctic Scientific Center resulted in a beloved Antarctic collection dedicated to researchers of a cold continent. With the Dovzhenko Film Studio, we created pairs featuring the legendary quote “What, you bastards, are you suffering?” from a Ukrainian movie The Lost Letter.

Our Product Approach

What started with socks continued into a wide field of trials and experiments. Ultimately, a pair from 2015 compared to our 2026 lineup would show a long path of evolution: increasing attention to raw materials, technical models made of synthetics and merino wool, and more diverse designs. Beyond that, new categories appeared:

• Comfortable Underwear: natural and technical materials designed for health and comfort.
• Apparel: created for movement and life.
• Accessories: hats, slippers, bags, and patches that set the mood.

We are fueled by the opportunity to be present in our people’s daily lives, in something as simple as choosing a pair of socks in the morning. Amid the routine, we want to be a bright detail that brings a smile. After all, there is plenty of serious, important, and gloomy stuff without us.